Wine Industry: The Development of Accounting and Key Success Factors for Truett Hurst vs. Viña Concha y Toro
Graduation Date
5-2019
Document Type
Honors Thesis
Degree Name
Bachelor of Arts
Department
Barowsky School of Business
Director of the Honors Program
Lynn Sondag, MFA
First Reader
Aslihan Korkmaz, PhD and Bo Zhang, PhD
Second Reader
Jacob Massoud, PhD
Abstract
Today there is a disconnect between the wine industry and accounting. The purpose of this paper is to analyze the wine industry as a whole and its future, while showing how accounting is not accurately representing it. Looking at different statistics and using models such as Porter’s Five Forces the conclusion was drawn that the wine industry is very profitable. The wine industry is growing and business has proven to be growing as well, therefore companies will need to adapt for the future.
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