The Marketing Strategy of Cultural Educational Institutes: A Case Study of Junior Cram School
Graduation Date
2009
Document Type
Master's Thesis
Document Form
Degree Name
Master of Arts
Program Name
School of Business and Leadership | Management
Abstract
We know knowledge is power. Knowledge is very important in this age. Also, knowledge is updating every day, even in every minute. We have to renew our knowledge all the time to follow the speed of change.
Because of the international competition is bigger and bigger. Students’ competition not only come from internal, but also come from international. Both students and their parents own their right to choose the best education.
The environment and culture are changing. For government, education becomes the basic of economic growth. For people, education could lead them into the one in the world.
In the past, people could use their labor and time to change money, but things changed. In this age, you have to use your knowledge to earn money.
The source of knowledge is education. Education could come from schools and cram schools. There are many exams in Taiwan, such as school entrance examinations and public servant credential examinations. There are many cram courses for each examination.
There are many kinds of cram school in Taiwan. From elementary school to public servant, even any kind of certificate. There are more than seventeen thousands cram schools in Taiwan. The number of junior high cram school is about eight thousands.
Junior high education is very important to Taiwanese. It is the most basic education for people. There is a big exam for junior high students before they enter a senior high school. The exam will decide which senior high school they will go. It is very important to them.
Cram schools have to make up a complement. We know the importance of a cram Cram. Moreover, the competition for this market is very keen. How can we be the best one?