Online Surf Shop Web Page Development in TaiwanL: An Exploratory Study
Graduation Date
2008
Document Type
Master's Thesis
Document Form
Degree Name
Master of Arts
Program Name
School of Business and Leadership | Management
Abstract
Taiwan is a country like a big island surrounded by the sea. Taiwanese shoreline is very surfable. Hence, Taiwan very fits for developing surfing recreation. Owing to the past taboo and custom Taiwanese didn’t be engaged in ocean sports. Today, surfing is one of ocean sports getting popular recent years in Taiwan, but surfing information is not abundant in Taiwan. On the other side, internet is developed maturely in Taiwan according to the official E-Commerce reports. In the official E-Commerce reports, the current Taiwan internet environment can be seen clearly. Online surfing business fits to be developed in Taiwan now. Due to lack of realizing surfing roots and its spirits the significant surfing legendary histories are introduced for Taiwanese operators. Furthermore, many prominent California online surf shops are chosen for the benchmark, and they are compared with present Taiwan online surf shops in this exploratory study.
By way of comparing with the benchmark online surf shops, Taiwanese online surf shop operators can improve their online surf business models and obtain many important operating strategies. In this exploratory study, literature reviews are also important because the related surfing business studies are rare. In this exploratory study, I hope provide Taiwan online surf shop operators many useful information and ideas via significant literature review and comparing with the benchmark online surf shops.