Oral Presentations - Guzman 201
G-Star: Business Strategy Game Competitor
Location
Guzman 201
Start Date
4-24-2015 11:00 AM
End Date
4-24-2015 11:15 AM
Student Type
Undergraduate
Faculty Mentor(s)
Jacob Massoud, Ph.D.
Presentation Format
Oral Presentation
Abstract/Description
The Business Strategy Game is an online simulation that provides a realistic platform for students to engage in a competitive global race in the athletic footwear industry. G-Star is an international athletic footwear manufacturing and distribution firm competing against rival athletic footwear companies in four strategic global regions. A broad differentiation strategy is used by G-Star to gain a competitive advantage over the competition. Every week is a new decision round; equal to a year in the simulation, G-Star adjusts operations, production, distribution, sales, and finance options to maximize potential success. G-Star will make these business decisions based on the footwear industry report, competitive intelligence report, and company operations report that are provided at the end of each decision round. Effective communication and agreement between partners of G-Star plays a crucial role in the success of the firm.
G-Star: Business Strategy Game Competitor
Guzman 201
The Business Strategy Game is an online simulation that provides a realistic platform for students to engage in a competitive global race in the athletic footwear industry. G-Star is an international athletic footwear manufacturing and distribution firm competing against rival athletic footwear companies in four strategic global regions. A broad differentiation strategy is used by G-Star to gain a competitive advantage over the competition. Every week is a new decision round; equal to a year in the simulation, G-Star adjusts operations, production, distribution, sales, and finance options to maximize potential success. G-Star will make these business decisions based on the footwear industry report, competitive intelligence report, and company operations report that are provided at the end of each decision round. Effective communication and agreement between partners of G-Star plays a crucial role in the success of the firm.