Business Strategy Game (BSG)
Location
Guzman 110, Dominican University of California
Start Date
4-17-2019 5:20 PM
Student Type
Undergraduate
Faculty Mentor(s)
Jacob Massoud, PhD
Presentation Format
Oral Presentation
Abstract/Description
Mayra Alvarez, Emanuel Cifuentes-Machado, & Natalie Diaz
BUS 4980
Dr. Jacob Massoud
10 March 2019
Dominican Scholarly Conference Draft Abstract
The BSG, or Business Strategy Game, is a simulation that creates a competitive environment for business students to immerse themselves in real life business management. For this simulation, we are running an international footwear company known as First Take. The game heavily relies on teamwork and competitive decision making skills, so teams can propel their business into first place in the market against their competition. The game requires participants to make real business decisions including decisions around corporate citizenship, plant capacity, internet marketing, branded production and more. Instead of starting in the very beginning of the company, operations begin in year eleven and finish the simulation in year twenty. As one week goes by, one fiscal year for the business is represented. Therefore, making all major business decisions are made during a round impact, representing the company for an entire year. Based on the impact that the business makes on the market, this determines the rank of the company amongst our competitors. Using our collective knowledge from our previous courses through the Barowsky School of Business, we apply several methods, theories, and strategies to assist us through the progression of the simulation.
Business Strategy Game (BSG)
Guzman 110, Dominican University of California
Mayra Alvarez, Emanuel Cifuentes-Machado, & Natalie Diaz
BUS 4980
Dr. Jacob Massoud
10 March 2019
Dominican Scholarly Conference Draft Abstract
The BSG, or Business Strategy Game, is a simulation that creates a competitive environment for business students to immerse themselves in real life business management. For this simulation, we are running an international footwear company known as First Take. The game heavily relies on teamwork and competitive decision making skills, so teams can propel their business into first place in the market against their competition. The game requires participants to make real business decisions including decisions around corporate citizenship, plant capacity, internet marketing, branded production and more. Instead of starting in the very beginning of the company, operations begin in year eleven and finish the simulation in year twenty. As one week goes by, one fiscal year for the business is represented. Therefore, making all major business decisions are made during a round impact, representing the company for an entire year. Based on the impact that the business makes on the market, this determines the rank of the company amongst our competitors. Using our collective knowledge from our previous courses through the Barowsky School of Business, we apply several methods, theories, and strategies to assist us through the progression of the simulation.