Department
Barowsky School of Business
Document Type
Case Study
Source
The CASE Journal
Publication Date
4-2024
Abstract
The case study draws on structured interviews with Rob Chase, Founder and CEO of NewGen Surgical, as well as secondary data sources to analyze the effectiveness of these solutions in mitigating the risks and enhancing the company’s competitive advantage.
This case study examines how NewGen Surgical, a small- to medium-sized medical equipment manufacturer based in the USA, navigates a supply chain crisis caused by post-pandemic (COVID-19) supply and demand distress, trade restrictions, and the US–China trade war in 2022. It outlines the journey of CEO and Founder, Robert Chase, as he started, grew and is maintaining the company and its various challenges. The case study reviews the risks and vulnerabilities of the company, which heavily relies on Chinese suppliers for most of its operations. To address the supply chain challenges, the case study explores alternative solutions such as insourcing, reshoring, diversifying the supplier base, changing safety stock and implementing new technologies. The case can be designed to teach business courses such as global business, supply chain and entrepreneurship.
Publisher Statement
Originally published as Lee, S., Saboorideilami, V., Zhang, X. and Lee, Y.-J. (2024), "NewGen Surgical: reimagining health for people and planet", , Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/TCJ-12-2023-0249
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Teaching Notes
Comments
This case study is intended for undergraduate and graduate students in courses such as global business, supply chain and entrepreneurship. In addition, this case study may be incorporated with modules on learning organizations, knowledge management and entrepreneurship to aid students in comprehending the principles of global sourcing, offshoring and supply chain management.