Dominican University of California
 

Oral Presentations - Guzman 201

Presentation or Panel Title

G-Star: Business Strategy Game Competitor

Location

Guzman 201

Start Date

4-24-2015 11:00 AM

End Date

4-24-2015 11:15 AM

Department

Barowsky School of Business

Student Type

Undergraduate

Faculty Mentor

Dr. Jacob Massoud

Presentation Format

Oral Presentation

Abstract/Description

The Business Strategy Game is an online simulation that provides a realistic platform for students to engage in a competitive global race in the athletic footwear industry. G-Star is an international athletic footwear manufacturing and distribution firm competing against rival athletic footwear companies in four strategic global regions. A broad differentiation strategy is used by G-Star to gain a competitive advantage over the competition. Every week is a new decision round; equal to a year in the simulation, G-Star adjusts operations, production, distribution, sales, and finance options to maximize potential success. G-Star will make these business decisions based on the footwear industry report, competitive intelligence report, and company operations report that are provided at the end of each decision round. Effective communication and agreement between partners of G-Star plays a crucial role in the success of the firm.

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Apr 24th, 11:00 AM Apr 24th, 11:15 AM

G-Star: Business Strategy Game Competitor

Guzman 201

The Business Strategy Game is an online simulation that provides a realistic platform for students to engage in a competitive global race in the athletic footwear industry. G-Star is an international athletic footwear manufacturing and distribution firm competing against rival athletic footwear companies in four strategic global regions. A broad differentiation strategy is used by G-Star to gain a competitive advantage over the competition. Every week is a new decision round; equal to a year in the simulation, G-Star adjusts operations, production, distribution, sales, and finance options to maximize potential success. G-Star will make these business decisions based on the footwear industry report, competitive intelligence report, and company operations report that are provided at the end of each decision round. Effective communication and agreement between partners of G-Star plays a crucial role in the success of the firm.