Bachelor of Arts
Communication and Media Studies
Department or Program Chair
Bradley Van Alstyne, MA
John Duvall, PhD
The rise and growth of YouTube has created some of the biggest social media and marketing entrepreneurs and has enabled its audience to navigate the platform to their liking. Because of the business franchise YouTube has become a catalyst for famous YouTube creators, regular people with a dream to make it in the “Hollywood Industry.” YouTube provided the resources to these stars, so they would could share their content and be given the opportunity to partner with other Public Relations and Marketing teams for other businesses.
Zanatta, Jessica A., "Understanding YouTube Culture and How It Affects Today's Media" (2017). Senior Theses. 83.