Mobilizing Voters: Identifying Civic Duty Rhetoric in the 2016 Democratic Presidential Primary
Location
Guzman 113, Dominican University of California
Start Date
4-20-2017 2:00 PM
End Date
4-20-2017 2:15 PM
Student Type
Undergraduate
Faculty Mentor(s)
Alison Howard, M.A. and Christian Dean, Ph.D.
Presentation Format
Oral Presentation
Abstract/Description
Campaign speeches are defined by their content and mobilizing qualities. Research shows campaigns which appeal to civic duty have higher chances of motivating the average citizen to seek information and vote (Kam 2007). This study proposes candidates utilize civic duty appeals in their rhetoric along the campaign trail to boost mobilization efforts. This study uses content analysis to examine Hillary Clinton and Bernie Sanders’ 2016 primary speeches for the presence of civic duty in order to determine how the candidates framed their appeals to voters.
Mobilizing Voters: Identifying Civic Duty Rhetoric in the 2016 Democratic Presidential Primary
Guzman 113, Dominican University of California
Campaign speeches are defined by their content and mobilizing qualities. Research shows campaigns which appeal to civic duty have higher chances of motivating the average citizen to seek information and vote (Kam 2007). This study proposes candidates utilize civic duty appeals in their rhetoric along the campaign trail to boost mobilization efforts. This study uses content analysis to examine Hillary Clinton and Bernie Sanders’ 2016 primary speeches for the presence of civic duty in order to determine how the candidates framed their appeals to voters.
Comments
The oral presentation will include a power point presentation.