Presentation Title

Dragonfly Athletics: The Decision Making Process to Managing a Footwear Company

Location

Online - Session 4B

Start Date

4-21-2021 3:10 PM

Major Field of Study

Business Administration

Student Type

Undergraduate

Faculty Mentor(s)

Jacob Massoud, PhD

Presentation Format

Oral Presentation

Abstract/Description

The Business Strategy Game (BSG) consists of taking over a footwear company, Dragonfly Athletics, and managing it for 10 weeks, in which we compete against other teams. Our team is made up of Patricia Garcia, finance, and Paulina Sanchez Navarro, marketing. The operations of Dragonfly Athletics are patterned after an athletic footwear company that produces its shoes at company-operated facilities rather than outsourcing production. The Business Strategy Game enables our team to apply what we have learned in our business classes and practice making reasoned, businesslike decisions aimed at improving your company’s overall performance.

The very first decisions were creating the Team Norms and the company name, we decided the name Dragonfly Athletics would work with our business and competitive strategy.

As co-managers, we chose a Differentiated Business Strategy, where we keep the number of styles low and the quality of material high. We decided to invest in training our employees to lower our rejection rates, an above industry average base salary to keep them happy working for us, and invest in maximizing unit efficiency at our production facilities. This three-prong strategy will allow us to keep using the best quality material without adding to our prices.

While planning our three-year strategy, going forward, we need to keep in mind various expense variables, such as, tariffs, price of material, and exchange rates. Our goal as co-managers is to implement decisions that will generate the best overall sales, revenues, and market share by analysing our financial and competitive positioning.

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Apr 21st, 3:10 PM

Dragonfly Athletics: The Decision Making Process to Managing a Footwear Company

Online - Session 4B

The Business Strategy Game (BSG) consists of taking over a footwear company, Dragonfly Athletics, and managing it for 10 weeks, in which we compete against other teams. Our team is made up of Patricia Garcia, finance, and Paulina Sanchez Navarro, marketing. The operations of Dragonfly Athletics are patterned after an athletic footwear company that produces its shoes at company-operated facilities rather than outsourcing production. The Business Strategy Game enables our team to apply what we have learned in our business classes and practice making reasoned, businesslike decisions aimed at improving your company’s overall performance.

The very first decisions were creating the Team Norms and the company name, we decided the name Dragonfly Athletics would work with our business and competitive strategy.

As co-managers, we chose a Differentiated Business Strategy, where we keep the number of styles low and the quality of material high. We decided to invest in training our employees to lower our rejection rates, an above industry average base salary to keep them happy working for us, and invest in maximizing unit efficiency at our production facilities. This three-prong strategy will allow us to keep using the best quality material without adding to our prices.

While planning our three-year strategy, going forward, we need to keep in mind various expense variables, such as, tariffs, price of material, and exchange rates. Our goal as co-managers is to implement decisions that will generate the best overall sales, revenues, and market share by analysing our financial and competitive positioning.