Presentation Title

Business Strategy Game: Implementing and Executing Broad Differentiation

Start Date

April 2020

End Date

April 2020

Major Field of Study

Business Administration

Student Type

Undergraduate

Faculty Mentor(s)

Jacob Massoud, PhD

Presentation Format

Oral Presentation

Abstract/Description

During the course of this semester, our group is participating in the Business Strategy Simulation game, an online exercise that allows students to practice strategic decision-making and compete with other student groups in the footwear industry. The objective is to, then, cultivate our knowledge of key business management strategies and funnel them towards developing a business. The simulation enables us students to put our education in business administration to use with direct application in the business world. We are implementing a Broad Differentiation strategy with a focus on differentiating our company from rivals by offering a wide range of products with high-end materials and styling. At Dash Footwear Inc., we want to appeal to a wide range of consumers that appreciate high quality craftmanship at more affordable prices than our competitors.

Comments

This presentation was accepted for the Scholarly and Creative Works Conference at Dominican University of California. The Conference was canceled due to the Covid-19 Pandemic

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Business Strategy Game: Implementing and Executing Broad Differentiation

During the course of this semester, our group is participating in the Business Strategy Simulation game, an online exercise that allows students to practice strategic decision-making and compete with other student groups in the footwear industry. The objective is to, then, cultivate our knowledge of key business management strategies and funnel them towards developing a business. The simulation enables us students to put our education in business administration to use with direct application in the business world. We are implementing a Broad Differentiation strategy with a focus on differentiating our company from rivals by offering a wide range of products with high-end materials and styling. At Dash Footwear Inc., we want to appeal to a wide range of consumers that appreciate high quality craftmanship at more affordable prices than our competitors.