Presentation Title

Burst Footwear Business Strategy Game

Start Date

April 2020

End Date

April 2020

Major Field of Study

Business Administration

Student Type

Undergraduate

Faculty Mentor(s)

Jacob Massoud, PhD

Presentation Format

Oral Presentation

Abstract/Description

Our team is participating in a semester-long strategy simulation project called the Business Strategy Game. In the simulation, we are managing an athletic footwear company, Burst Footwear, and distributing to North American, Marin America, Europe-Africa, and Asia-Pacific. In our presentation, we will discuss the reasons behind out decisions, our game strategy of focusing on Latin America and having a medium/high SQ rating at fair prices, and challenges we faced and how we overcame them. We will also briefly discuss what steps we took on a year-to-year basis and reflect back on what we could have done better and differently.

Comments

This presentation was accepted for the Scholarly and Creative Works Conference at Dominican University of California. The Conference was canceled due to the Covid-19 Pandemic

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Burst Footwear Business Strategy Game

Our team is participating in a semester-long strategy simulation project called the Business Strategy Game. In the simulation, we are managing an athletic footwear company, Burst Footwear, and distributing to North American, Marin America, Europe-Africa, and Asia-Pacific. In our presentation, we will discuss the reasons behind out decisions, our game strategy of focusing on Latin America and having a medium/high SQ rating at fair prices, and challenges we faced and how we overcame them. We will also briefly discuss what steps we took on a year-to-year basis and reflect back on what we could have done better and differently.