Presentation Title

Eclipse Footwear Business Capstone

Start Date

April 2020

End Date

April 2020

Major Field of Study

Business Administration

Student Type

Undergraduate

Faculty Mentor(s)

Jacob Massoud, PhD

Presentation Format

Oral Presentation

Abstract/Description

For our senior capstone project, our group is participating in the Business Strategy Game (BSG) simulation to experience managing an international shoe company. Our group, Eclipse Footwear, has chosen to take a low-cost strategy approach towards our yearly decisions. This will allow our company's performance to outshine our industry competitors’, whom we expect to use a differentiation strategy approach. Strategically, a low-cost approach allows our company to have lower production costs and lower pricing, leading to higher demand compared to our competitors. In order for our company to continue to be successful while using this strategy, we will have to focus on consumer demand to give us a low cost edge.

Comments

This presentation was accepted for the Scholarly and Creative Works Conference at Dominican University of California. The Conference was canceled due to the Covid-19 Pandemic

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Eclipse Footwear Business Capstone

For our senior capstone project, our group is participating in the Business Strategy Game (BSG) simulation to experience managing an international shoe company. Our group, Eclipse Footwear, has chosen to take a low-cost strategy approach towards our yearly decisions. This will allow our company's performance to outshine our industry competitors’, whom we expect to use a differentiation strategy approach. Strategically, a low-cost approach allows our company to have lower production costs and lower pricing, leading to higher demand compared to our competitors. In order for our company to continue to be successful while using this strategy, we will have to focus on consumer demand to give us a low cost edge.