Presentation Title

Evolution Footwear's Business Capstone

Location

Guzman 110, Dominican University of California

Start Date

4-17-2019 4:20 PM

Department

Barowsky School of Business

Student Type

Undergraduate

Faculty Mentor(s)

Jacob Massoud, PhD

Presentation Format

Oral Presentation

Abstract/Description

The purpose of the capstone project is to gain an in-depth understanding of how to run a company in the most ideal way we can possibly can and overcome any obstacles. By using the online simulation known as the Business Strategy Game, each team is tasked with running an athletic footwear company that is competing against other class members. By using our knowledge of business, we have to develop and execute a business strategy that we believe will make our company the most successful in the competitive market. Our team, referred to the brand name Evolution, will be selling products with the strategy of producing a high volume of products at a lower cost. We wanted to differentiate ourselves from our competitors, by using the low-cost-high-model strategy compared to the high-cost-low-model strategy that we believe our competitors are using.

This document is currently not available here.

Share

Import Event to Google Calendar

COinS
 
Apr 17th, 4:20 PM

Evolution Footwear's Business Capstone

Guzman 110, Dominican University of California

The purpose of the capstone project is to gain an in-depth understanding of how to run a company in the most ideal way we can possibly can and overcome any obstacles. By using the online simulation known as the Business Strategy Game, each team is tasked with running an athletic footwear company that is competing against other class members. By using our knowledge of business, we have to develop and execute a business strategy that we believe will make our company the most successful in the competitive market. Our team, referred to the brand name Evolution, will be selling products with the strategy of producing a high volume of products at a lower cost. We wanted to differentiate ourselves from our competitors, by using the low-cost-high-model strategy compared to the high-cost-low-model strategy that we believe our competitors are using.