Evolution Footwear's Business Capstone
Location
Guzman 110, Dominican University of California
Start Date
4-17-2019 4:20 PM
Student Type
Undergraduate
Faculty Mentor(s)
Jacob Massoud, PhD
Presentation Format
Oral Presentation
Abstract/Description
The purpose of the capstone project is to gain an in-depth understanding of how to run a company in the most ideal way we can possibly can and overcome any obstacles. By using the online simulation known as the Business Strategy Game, each team is tasked with running an athletic footwear company that is competing against other class members. By using our knowledge of business, we have to develop and execute a business strategy that we believe will make our company the most successful in the competitive market. Our team, referred to the brand name Evolution, will be selling products with the strategy of producing a high volume of products at a lower cost. We wanted to differentiate ourselves from our competitors, by using the low-cost-high-model strategy compared to the high-cost-low-model strategy that we believe our competitors are using.
Evolution Footwear's Business Capstone
Guzman 110, Dominican University of California
The purpose of the capstone project is to gain an in-depth understanding of how to run a company in the most ideal way we can possibly can and overcome any obstacles. By using the online simulation known as the Business Strategy Game, each team is tasked with running an athletic footwear company that is competing against other class members. By using our knowledge of business, we have to develop and execute a business strategy that we believe will make our company the most successful in the competitive market. Our team, referred to the brand name Evolution, will be selling products with the strategy of producing a high volume of products at a lower cost. We wanted to differentiate ourselves from our competitors, by using the low-cost-high-model strategy compared to the high-cost-low-model strategy that we believe our competitors are using.