Capstone BSG Simulation
Location
Guzman 110, Dominican University of California
Start Date
4-17-2019 5:40 PM
Student Type
Undergraduate
Faculty Mentor(s)
Jacob Massoud, PhD
Presentation Format
Oral Presentation
Abstract/Description
To apply the knowledge obtained at Dominican University, the capstone project for the Barowsky School of Business entails an online simulation that tests course curriculum and group work. The simulation involves international competition between athletic footwear companies, represented by multiple groups within the course, where each company must strategically manage the multiple disciplines within business to capture the greatest market share in the simulation. Throughout the simulation, groups must take into account the business environment in order to make decisions regarding production, marketing, finance, and corporate citizenship. Decisions within the simulation are made on a weekly basis, reflecting a fiscal year in the game, where strategies must be malleable to combat the competition in a transforming marketplace. Our group has adopted a lower cost method that will focus on specific regions in the wholesale segment. In order to be successful as a group, uncovering the strengths and weakness within the team’s dynamics is attributed to best practices of organizational behavior; where playing into strengths and acknowledging the weakness is a strategy of its own. From an applied practical overview, the simulation gives students a holistic view of the responsibilities of managing an international company through hands on experience. Regardless of the outcome, it offers a safe environment for young professionals to learn from their mistakes before entering the workforce.
Keywords: BSG, simulation, capstone, strategy, disciplines, group work
Capstone BSG Simulation
Guzman 110, Dominican University of California
To apply the knowledge obtained at Dominican University, the capstone project for the Barowsky School of Business entails an online simulation that tests course curriculum and group work. The simulation involves international competition between athletic footwear companies, represented by multiple groups within the course, where each company must strategically manage the multiple disciplines within business to capture the greatest market share in the simulation. Throughout the simulation, groups must take into account the business environment in order to make decisions regarding production, marketing, finance, and corporate citizenship. Decisions within the simulation are made on a weekly basis, reflecting a fiscal year in the game, where strategies must be malleable to combat the competition in a transforming marketplace. Our group has adopted a lower cost method that will focus on specific regions in the wholesale segment. In order to be successful as a group, uncovering the strengths and weakness within the team’s dynamics is attributed to best practices of organizational behavior; where playing into strengths and acknowledging the weakness is a strategy of its own. From an applied practical overview, the simulation gives students a holistic view of the responsibilities of managing an international company through hands on experience. Regardless of the outcome, it offers a safe environment for young professionals to learn from their mistakes before entering the workforce.
Keywords: BSG, simulation, capstone, strategy, disciplines, group work