Presentation Title

Business Strategy Game (BSG)

Location

Guzman 110, Dominican University of California

Start Date

4-17-2019 5:20 PM

Department

Barowsky School of Business

Student Type

Undergraduate

Faculty Mentor(s)

Jacob Massoud, PhD

Presentation Format

Oral Presentation

Abstract/Description

Mayra Alvarez, Emanuel Cifuentes-Machado, & Natalie Diaz

BUS 4980

Dr. Jacob Massoud

10 March 2019

Dominican Scholarly Conference Draft Abstract

The BSG, or Business Strategy Game, is a simulation that creates a competitive environment for business students to immerse themselves in real life business management. For this simulation, we are running an international footwear company known as First Take. The game heavily relies on teamwork and competitive decision making skills, so teams can propel their business into first place in the market against their competition. The game requires participants to make real business decisions including decisions around corporate citizenship, plant capacity, internet marketing, branded production and more. Instead of starting in the very beginning of the company, operations begin in year eleven and finish the simulation in year twenty. As one week goes by, one fiscal year for the business is represented. Therefore, making all major business decisions are made during a round impact, representing the company for an entire year. Based on the impact that the business makes on the market, this determines the rank of the company amongst our competitors. Using our collective knowledge from our previous courses through the Barowsky School of Business, we apply several methods, theories, and strategies to assist us through the progression of the simulation.

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Apr 17th, 5:20 PM

Business Strategy Game (BSG)

Guzman 110, Dominican University of California

Mayra Alvarez, Emanuel Cifuentes-Machado, & Natalie Diaz

BUS 4980

Dr. Jacob Massoud

10 March 2019

Dominican Scholarly Conference Draft Abstract

The BSG, or Business Strategy Game, is a simulation that creates a competitive environment for business students to immerse themselves in real life business management. For this simulation, we are running an international footwear company known as First Take. The game heavily relies on teamwork and competitive decision making skills, so teams can propel their business into first place in the market against their competition. The game requires participants to make real business decisions including decisions around corporate citizenship, plant capacity, internet marketing, branded production and more. Instead of starting in the very beginning of the company, operations begin in year eleven and finish the simulation in year twenty. As one week goes by, one fiscal year for the business is represented. Therefore, making all major business decisions are made during a round impact, representing the company for an entire year. Based on the impact that the business makes on the market, this determines the rank of the company amongst our competitors. Using our collective knowledge from our previous courses through the Barowsky School of Business, we apply several methods, theories, and strategies to assist us through the progression of the simulation.