Presentation Title

Business Strategy Game (BSG)

Location

Guzman 110, Dominican University of California

Start Date

4-17-2019 4:40 PM

Department

Barowsky School of Business

Student Type

Undergraduate

Faculty Mentor(s)

Jacob Massoud, PhD

Presentation Format

Oral Presentation

Abstract/Description

Abstract

The Business Strategy Game (BSG) is an online simulation game where teams compete head-to-head in running an athletic footwear company. Each team needs to form a strategy in order to compete in a global market arena in four geographic regions- Europe-Africa, North America, Asia-Pacific, and Latin America. Teams must make decisions based on online sales, operations, compensation, plant operations, and distribution centers. The goal is to have a competitive strategy to maintain a positive brand image, good financial standing, a place in the global market, return on investments, and credit rating. BSG provides hands on experience and will help us assess business risks, analyzing competitive conditions, making decisions from a company-wide perspective, and developing strategies that will help companies adjust to the market conditions.

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Apr 17th, 4:40 PM

Business Strategy Game (BSG)

Guzman 110, Dominican University of California

Abstract

The Business Strategy Game (BSG) is an online simulation game where teams compete head-to-head in running an athletic footwear company. Each team needs to form a strategy in order to compete in a global market arena in four geographic regions- Europe-Africa, North America, Asia-Pacific, and Latin America. Teams must make decisions based on online sales, operations, compensation, plant operations, and distribution centers. The goal is to have a competitive strategy to maintain a positive brand image, good financial standing, a place in the global market, return on investments, and credit rating. BSG provides hands on experience and will help us assess business risks, analyzing competitive conditions, making decisions from a company-wide perspective, and developing strategies that will help companies adjust to the market conditions.