Holistice Nurse Entrepreneurs: Their Motivations and Their Charactristics

Graduation Date


Document Type

Master's Thesis

Document Form


Degree Name

Master of Science



Department or Program Chair

Barbara Ganley, PhD

Thesis Advisor

Luanne Linnard-Palmer, EdD, RN


The rapidly changing health care environment has only recently begun to encompass complementary and alternative medicine. Change is an environment where entrepreneurs thrive and yet there is very little exploration in nursing literature as to what characterizes entrepreneurial nurses, and none exploring holistic nurse entrepreneurs. This phenomenological study explored the motivations for starting a business and the characteristics of five holistic nurse entrepreneurs whose sole source of personal income was from their businesses. Four interrelated motivational themes and ten characteristics emerged from the data analysis, revealing some significant differences between the study entrepreneurs and other women entrepreneurs. This was particularly noted in the areas of self care and spirituality.