Wine Industry: The Development of Accounting and Key Success Factors for Truett Hurst vs. Viña Concha y Toro

Graduation Date


Document Type

Honors Thesis

Degree Name

Bachelor of Arts


Barowsky School of Business

Director of the Honors Program

Lynn Sondag, MFA

First Reader

Aslihan Korkmaz, PhD and Bo Zhang, PhD

Second Reader

Jacob Massoud, PhD


Today there is a disconnect between the wine industry and accounting. The purpose of this paper is to analyze the wine industry as a whole and its future, while showing how accounting is not accurately representing it. Looking at different statistics and using models such as Porter’s Five Forces the conclusion was drawn that the wine industry is very profitable. The wine industry is growing and business has proven to be growing as well, therefore companies will need to adapt for the future.

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