Graduation Date

5-2017

Document Type

Senior Thesis

Degree Name

Bachelor of Arts

Department

History

Department or Program Chair

Jordan Lieser, Ph.D.

First Reader

Jordan Lieser, Ph.D.

Abstract

This paper is an examination of the methods and utilizations of propaganda in the Late Republic/Early Imperial period of Ancient Rome. The focus is on the propaganda of Augustus Caesar whose rulership ushered in the era referred to as the Pax Romana or Roman Peace. Augustus created a mythical image of himself that served as inspiration for future emperors. This image and its influence on future Romans is also examined. Today, we have film and/or television acting as the primary focal point for propaganda. In ancient Rome, the primary methods were literature, statues, monuments, and coins (though these are still used today as well). This paper will examine Augustus’ use of propaganda to seize power and also to remain in power in a monumentally transformative period of the Roman Empire now known as the Pax Romana.