Dominican University of California
 

Presentation or Panel Title

Mobilizing Voters: Identifying Civic Duty Rhetoric in the 2016 Democratic Presidential Primary

Location

Guzman 113, Dominican University of California

Start Date

4-20-2017 2:00 PM

End Date

4-20-2017 2:15 PM

Department

Political Science and International Studies

Student Type

Undergraduate

Faculty Mentor

Alison Howard, M.A. and Christian Dean, Ph.D.

Presentation Format

Oral Presentation

Abstract/Description

Campaign speeches are defined by their content and mobilizing qualities. Research shows campaigns which appeal to civic duty have higher chances of motivating the average citizen to seek information and vote (Kam 2007). This study proposes candidates utilize civic duty appeals in their rhetoric along the campaign trail to boost mobilization efforts. This study uses content analysis to examine Hillary Clinton and Bernie Sanders’ 2016 primary speeches for the presence of civic duty in order to determine how the candidates framed their appeals to voters.

Comments

The oral presentation will include a power point presentation.

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Apr 20th, 2:00 PM Apr 20th, 2:15 PM

Mobilizing Voters: Identifying Civic Duty Rhetoric in the 2016 Democratic Presidential Primary

Guzman 113, Dominican University of California

Campaign speeches are defined by their content and mobilizing qualities. Research shows campaigns which appeal to civic duty have higher chances of motivating the average citizen to seek information and vote (Kam 2007). This study proposes candidates utilize civic duty appeals in their rhetoric along the campaign trail to boost mobilization efforts. This study uses content analysis to examine Hillary Clinton and Bernie Sanders’ 2016 primary speeches for the presence of civic duty in order to determine how the candidates framed their appeals to voters.