Dominican University of California
 

Presentation or Panel Title

The Magic behind the Magic: An examination of The Walt Disney Company, the most powerful company in the world

Location

Guzman 202, Dominican University of California

Start Date

4-20-2017 5:00 PM

End Date

4-20-2017 5:30 PM

Department

Communication and Media Studies

Student Type

Undergraduate - Honors

Faculty Mentor

Nnekay FitzClarke, M.L.I.S.

Presentation Format

Oral Presentation

Abstract/Description

One might not realize the empire standing behind the brand name “Disney” and what has gone into the creation of such a multifaceted business model that is leading the industry. While Disney, or better known as The Walt Disney Company, has hand-crafted every element of the magical experiences and creations they put forward, there is an underlying business model and leadership skill set that has brought the company ahead of the rest in the industry. It is within the social sciences that we can focus on this model and how it affects the rest of the film and mass media companies who strive to mimic the enterprise that is second to none. I argue that there is a “magic,” a defining factor, behind the constructed ‘magic’ Disney puts forward. Concepts from both disciplines, communications and leadership studies, can be examined and applied to the enterprise by looking at what sets them apart, defining them as the most powerful brand in the world. According to Business Insider and extensive research, “Disney is not only powerful because of its recent purchases: It benefits from a long and established history.”

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Apr 20th, 5:00 PM Apr 20th, 5:30 PM

The Magic behind the Magic: An examination of The Walt Disney Company, the most powerful company in the world

Guzman 202, Dominican University of California

One might not realize the empire standing behind the brand name “Disney” and what has gone into the creation of such a multifaceted business model that is leading the industry. While Disney, or better known as The Walt Disney Company, has hand-crafted every element of the magical experiences and creations they put forward, there is an underlying business model and leadership skill set that has brought the company ahead of the rest in the industry. It is within the social sciences that we can focus on this model and how it affects the rest of the film and mass media companies who strive to mimic the enterprise that is second to none. I argue that there is a “magic,” a defining factor, behind the constructed ‘magic’ Disney puts forward. Concepts from both disciplines, communications and leadership studies, can be examined and applied to the enterprise by looking at what sets them apart, defining them as the most powerful brand in the world. According to Business Insider and extensive research, “Disney is not only powerful because of its recent purchases: It benefits from a long and established history.”