Dominican University of California
 

Poster Presentations - Guzman Lecture Hall

Presentation or Panel Title

Advertising to Youth

Location

Guzman Lecture Hall Poster #13

Start Date

4-23-2015 6:30 PM

End Date

4-23-2015 7:30 PM

Department

Public Health

Student Type

Undergraduate

Faculty Mentor

Jaclynn Davis

Presentation Format

Poster Presentation

Abstract/Description

The health of future populations lies heavily in the hands of the present. The current adult generation directly affects the future when advertising to youth. Young people often rely on social comparisons to evaluate their own beliefs and behaviors. (Beaudoin, C. E.). The food industry takes advantage of their vulnerability by directing advertisements of high in sugar, salt, and fat toward young people. Foods high in sugar, salt, and fat are just as addictive as illicit drugs (Kenny, P.J.), and the result is an individual addicted to unhealthy foods at a young age. This trend is significant because these habits will influence those of younger generations and dictate the health of future populations.

The U.S. government has implemented policies to limit and regulate the amount of sugar, salt, and fat that can be processed into food. This is a step in the right direction, however according to the Centers for Disease Control and Prevention, “obesity among our nation’s young people, aged 2 to 19 years, has not changed significantly since 2003-2004 and remains at about 17 percent”. Though government regulation is important; consumers are responsible for what they put in their bodies and deserve easily accessible information regarding their diets.

In order to advocate for youth and their development, I will create a health promotion website for consumers- specifically children and caretakers. This website can be used as a tool to educate consumers about healthy eating and what the food industry advertises to them. This website will include sections on how the media targets children, what unhealthy foods do to the body, education on proper nutrition, and what consumers can do to take action on becoming healthier human beings. Through education and accessible information for everyone, we can create a healthier future for the world.

SOURCES

Beaudoin, C. E. (2014). The Mass Media and Adolescent Socialization: A Prospective Study in the Context of Unhealthy Food Advertising. Journalism & Mass Communication Quarterly, 91(3), 544. doi:10.1177/1077699014538829

Centers for Disease Control and Prevention. (2014). Overweight and Obesity. Retrieved from http://www.cdc.gov/obesity/data/childhood.html

Kenny, P. J. (2013). The Food Addiction. Scientific American, 309(3), 44-49

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Apr 23rd, 6:30 PM Apr 23rd, 7:30 PM

Advertising to Youth

Guzman Lecture Hall Poster #13

The health of future populations lies heavily in the hands of the present. The current adult generation directly affects the future when advertising to youth. Young people often rely on social comparisons to evaluate their own beliefs and behaviors. (Beaudoin, C. E.). The food industry takes advantage of their vulnerability by directing advertisements of high in sugar, salt, and fat toward young people. Foods high in sugar, salt, and fat are just as addictive as illicit drugs (Kenny, P.J.), and the result is an individual addicted to unhealthy foods at a young age. This trend is significant because these habits will influence those of younger generations and dictate the health of future populations.

The U.S. government has implemented policies to limit and regulate the amount of sugar, salt, and fat that can be processed into food. This is a step in the right direction, however according to the Centers for Disease Control and Prevention, “obesity among our nation’s young people, aged 2 to 19 years, has not changed significantly since 2003-2004 and remains at about 17 percent”. Though government regulation is important; consumers are responsible for what they put in their bodies and deserve easily accessible information regarding their diets.

In order to advocate for youth and their development, I will create a health promotion website for consumers- specifically children and caretakers. This website can be used as a tool to educate consumers about healthy eating and what the food industry advertises to them. This website will include sections on how the media targets children, what unhealthy foods do to the body, education on proper nutrition, and what consumers can do to take action on becoming healthier human beings. Through education and accessible information for everyone, we can create a healthier future for the world.

SOURCES

Beaudoin, C. E. (2014). The Mass Media and Adolescent Socialization: A Prospective Study in the Context of Unhealthy Food Advertising. Journalism & Mass Communication Quarterly, 91(3), 544. doi:10.1177/1077699014538829

Centers for Disease Control and Prevention. (2014). Overweight and Obesity. Retrieved from http://www.cdc.gov/obesity/data/childhood.html

Kenny, P. J. (2013). The Food Addiction. Scientific American, 309(3), 44-49