State of the Union Address

Title

State of the Union Address

Format

Book

Book Title

Encyclopedia of Political Communication

Editor

Lynda L. Kaid and Christina Holz-Bacha

Files

Description

The Encyclopedia of Political Communication discusses the major theoretical approaches to the field, including direct and limited effects theories, agenda-setting theories, sociological theories, framing and priming theories, and other past and present conceptualizations. With nearly 600 entries, this resource pays considerable attention to important political messages such as political speeches, televised political advertising, political posters and print advertising, televised political debates, and Internet sites. The audiences for political communications are also central, necessitating concentration on citizen reactions to political messages, how the general public and voters in democratic systems respond to political messages, and the effects of all types of media and message types.

ISBN

978-1412917995

Publication Date

12-21-2007

Publisher

Sage Publications

City

Los Angeles, CA

Disciplines

American Politics